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  • NextGen Fresno!
    Three exciting events have recently occurred in the normally sleepy region of Fresno, California. First, Cocola Broadcasting brought an RF 6 ATSC 3.0 “Frankenstation” on line. With UHD content! Second Sinclair launched its emission. Third, the temperature in mid-June was unseasonably cool for a couple days (highs in 70s). With that …

in the news

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Roku Channel Adds Eight NBCUniversal Local Stations In A First For The Streaming Platform

Roku has teamed with NBCUniversal to offer eight local NBC stations as free offerings on its popular Roku Channel. It is the first time local stations will be on the Roku Channel, which the company says has reach to households with 80 million people.
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Connected TV is the New TV, and That’s Where We Are

More signs that TV viewers are evolving into connected TV viewing households: 87% of US homes have at least one CTV device — up from 80% in 2020 and 38% in 2012, according to a new report from Leichtman Research Group. Connected TV means content is streamed via the internet.
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NBCUniversal's 9 New Ad Formats for 2022 Upfront Give Glimpse of TV's Future

Ahead of upfront event, the company embraces the metaverse, immersion and Retro Ads.
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BitPath To Use ATSC 3.0 To Launch New Navigation Services

BitPath, owned by TV station owners including Nexstar and Sinclair, said it will launch its ATSC 3.0 broadcast data network this year and that its first product will provide position, navigation and timing services.
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Pearl TV, MediaTek Unveil FastTrack To NextGen TV Program For CE Manufacturers

WASHINGTON D.C.—Pearl TV and MediaTek have launched the FastTrack to NextGen TV program designed to accelerate and streamline consumer electronics makers’ adoption of NextGen TV technology for smart TV and related devices at volume.
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