Broadcast television has traditionally been a prix fixe affair. A bunch of people shoot some video, slice it, stich it, and present it to you on your large screen TV to sit back and savor. If what appears doesn’t suit your palette, well, you can change the channel. Traditional broadcast TV has also been a largely lean back, consumptive experience without any chance to interact with or steer the program.
All that could change with ATSC 3.0 (aka NextGen TV). Continue reading “Reach Out and Touch Someone (…or your TV). Thoughts on ATSC 3.0 broadcast apps.”