Yes, we’re still alive!
Since CES we’ve been on the road to ATSC 3.0, heading out to Phoenix to sample the Pearl model market, Las Vegas for NAB, and made several diversions to Santa Barbara to work with NPG’s broadcast.
Depending on who you ask, ATSC 3.0 will be the greatest revolution in television since digital television (i.e. ATSC 1.0), or – being incompatible with the current ATSC 1.0 broadcast standard and embracing web and streaming technologies perhaps a little too much – its greatest boondoggle.
ATSC 3.0 has a great many features for broadcasters, such as the opportunity for targeted advertising and content protection. But what does it have for the average consumer? Continue reading “On the Road to ATSC 3.0”